GOOG Conference Call: ‘Glass’ Not a Luxury Item, Just Early Days, Says Page

  Tiernan Ray

During a conference call this evening after a report from Google (GOOG) of sales in the first quarter expectations missed slightly, and earnings per share, which easily beat consensus, CEO Larry Page spoke with analysts about published what he described as a "good start in 2013. "

Side of things began to talk about how "Google Now" intelligent assistant is on mobile devices running the Android operating system, noting that the service can give smartphone users made their boarding passes package delivery day and traffic conditions. The company also has the voice search capabilities of the company vociferously.

Page recalls various "jumps", the company has taken, such as the introduction of Gmail and Android, said it was his duty, "the people on the things that focuses not only incremental."

"That's why we invest in what appears to be speculative projects today, as the self-driving cars," he said. "We found with ambitious goals to the teams involved, you can make progress fast enough." Page said he "gets chills" when he "Glass Google" heads-information display uses Google has built a mobile device eyewear. "One day we will all be surprised that the computer involved fishing around the pockets and handbags," said the page.

Google exec Nikesh went into detail about the advertising company's products, stating that the company's activity is "high in the search and display, including the continued rise of mobile."

Arora spoke about the progress with "improved" campaign, announces a new product used in the purchase of the company last quarter to buy on multiple screens. Google hopes to better optimize campaigns and increase the purchase of ads on mobile devices.

"In the first two months since its launch, more than 1.5 million campaigns have been updated and improved for these customers begin to see good results" campaigns, Arora said. "We expect that all migrate campaigns we to the end of the current quarter."

Arora also raved about the progress of the Google display advertising, an area where he came there to the business of Yahoo! (YHOO) have in recent years:

During the past year, the number of advertisers quadrupled our option Google Display Network reserves. Now we have two-thirds of the top 100 brands in the age of ads that use these products. This is very useful in the development of strong partnerships with our customers, especially in the area of ​​branding. For example, we work directly with adidas in Germany on a new budget for global brand. Brand continue to help to see the power of YouTube to reach consumers on the screens. Today more than 1 billion people are the channels they like on YouTube each month. Users will see more than 50 million hours per day compared to a year ago, an increase of 50%.

During the Q & A session, CFO Patrick Pichette told analysts that the gross revenue of the company is from his "store play" application store for Android is now so great that the company changes its method of accounting for income from operations:

Takes as Q1, but all of $ 0.30 is now reserved and gross payments to carriers and OEMs are now reserved for other costs of sales. So what is the big change happened, and basically the reason why we did this is just a part - we were looking for in the second half of 2012, we see this used to be a kind of irrelevant numbers for us. And then, when we have seen in the second half of 2012, we decided our kind of melody accounting policies and made this change in Q1.

If an analyst on the side to work out if glass would get off his $ 1,500 price tag for the moment asked the site has acknowledged the price is high, if it was not just the status of luxury goods, but that the product is in the early days:

I'd say it's still early. Simply put a few so far. I think probably pretty good in the third ecosystem experience on Android and different areas, so I'm not too worried about it. There has been much speculation about it. I just want to say that this is the beginning. And I think the price has been set for developers to rapidly test. Sure, I'm not sure I would say it is a luxury price, but certainly a high enough price. I think what I do with my drink, I believe, do the people who drink, I find the images, video, phone, on email, directions, like a pretty amazing experience, and it is the basic functionality that We built the device. We are very excited to create some developers and other amazing experiences with him that we have not thought of. But as I said, it's still early, but I think it's very exciting. Next question, please.